Following the release of its 2020 range of motorcycle leather goods, Artonvel entrusted us with the creation of its catalogue as well as several full-page advertisements for specialist magazines.
For an accessory manufacturer, the catalogue is an essential tool that combines a graphic identity, a photographic portofolio and a large amount of information.
The first step in its creation is to define its structure and organise its content. Once the framework has been established, it must be integrated into a layout in line with the graphic charter in force on the brand's digital shop window. The choice of photos is also of paramount importance; they must serve thebrand image and the informal intentions of the products in the range.
