As part of the redesign of the identity of the antique importer Atmosphère d'Ailleurs, we were asked to redefine the graphic charter and the UX design of the new website.
Redesigning a brand identity starts with defining the client's aspirations. Understanding the values around which the project is built allows us to ensure the coherence of the graphic orientations of the productions.
Developing a trend board with photographs, typography and various graphics establishes a basis for discussion between the client and the various creatives involved in defining the identity.
Once the colour chart and typography have been built, the flat and web designs can be developed. Within the framework of this project, the construction of the graphic and typographic logo was applied to the various print and digital layouts.