RAW Collective
16 Rue Meslay,
Paris, France
Tel : +

Rather than building a universe from scratch, Schmoove wanted to surround itself with talented men to communicate on their autumn-winter 2021 collection. The challenge of this production was to find four profiles of artists, craftsmen and sportsmen who matched the brand's marketing target as well as the artistic guidelines initiated by the brand.

This project was at the crossroads of portrait reportage, conducive to rich brand content, and brand editorial, a master of the components essential to the needs of an advertiser.