Statement of Intent
This project is a celebration of the symbiosis between urban and outdoor lifestyles, in complete harmony with the identity of Red Wing Shoes Heritage. Our aim is to create visual content that goes beyond merely showcasing your products to tell a story that resonates with your brand and engages your audience.
To align with the trends of 2024, we will opt for outfits that signify the evolution of workwear towards more generous silhouettes and utilitarian features. Expect to see wider tops and versatile cargo pants, all while staying true to the workwear and heritage essence of Red Wing.
Our looks, composed of oversized cargo pants, a flannel shirt, and a Patagonia fleece, embody urban elegance while evoking a spirit of adventure. They reflect an era that balances the hustle of city life with the quest for serenity in nature.
Our stylistic direction aims to merge our connection to nature with our existence in complex urban environments. In doing so, we bridge the gap between a frenzied daily life and the aspiration for a more authentic and fulfilling existence.
In the multifaceted metropolis of Lyon, our open-air studio comes alive under autumn’s soft glow. Historic facades, bridges over the Rhône and Saône rivers, and the cobblestone alleys of Old Lyon serve as the perfect canvas for our visual narrative. Adorned in our clients’ creations, our models become the protagonists of a story uniquely Lyon’s—a city rich in silk trade history. This narrative is a dance between ancient craftsmanship and modern design, set against a backdrop pulsating with life and energy. From the flow of cyclists to the rhythm of pedestrians, each element adds a layer of authenticity. In collaboration with our clients, we’re not just crafting beautiful images; we’re making bold statements about what it means to be a brand in an ever-evolving world.
In the enchanting setting of Lac d’Aiguebelette in Savoie Mont Blanc, our open-air studio comes alive under the soft autumnal light. Here, at lower altitudes, we are surrounded by lush nature that provides a richly textured backdrop for our photographs: the rock, the earth, the fallen leaves on the ground. These natural elements are not just settings, but full-fledged actors that enrich each shot. They evoke a form of Land Art, where each element of nature contributes to the overall masterpiece. Our models, adorned in our clients’ creations, become the protagonists of a story that is both timeless and deeply rooted in this unique location.
The French Alps offer a breathtaking backdrop that is unparalleled in its majesty. From the towering peaks of Mont Blanc to the secluded beauty of Mont Maudit, these mountains are a haven for adventurers and nature lovers alike. The snow-covered landscapes provide an ethereal setting for winter content, while the rocky terrains, alpine lakes, and rustic chalets add a touch of authenticity to any creative project.
Imagine capturing the essence of winter against a backdrop of snow and ice, or using the rugged beauty of the mountains to frame your subject. The French Alps are not just a destination; they’re an experience that elevates your creative vision to new heights. Whether it’s the thrill of a ski lift ride, the serenity of a frozen lake, or the cozy allure of a mountain refuge, each element adds a unique layer to your narrative.
So, if you’re looking to capture the spirit of winter or simply want a pristine, white backdrop, the French Alps are your ultimate canvas. From the snow-capped peaks to the icy lakes, from the rustic chalets to the modern ski lifts, the French Alps offer a diverse range of settings that are perfect for creating compelling conten